Course Curriculum
Digital Marketing 101
Available in
days
days
after you enroll
- A Note From EMG
- Digital Marketing Glossary
- Overview: Digital Marketing 101
- Overview: Marketing Channel Breakdown
- Overview: The History of Digital Marketing
- Overview: What Is S.M.A.R.T. Marketing?
- QUIZ 1: Get The Big Picture
- Key Components: Branding
- Key Components: Email Marketing
- Key Components: Website
- Key Components: Social Media
- Key Components: Paid Media
- Key Components: SEM/SEO
- Key Components: Content Marketing
- Key Components: Affiliate Marketing
- Examples: Digital Marketing Case Studies
- QUIZ 2: Understand All The Moving Parts
- Implementation: Building A Marketing Strategy
- Understanding Your Landscape: Competitive Analysis
- Understanding Your Market: Market Analysis
- Understanding Your Findings: Internal Analysis
- QUIZ 3: Build Your Own Digital Marketing Strategy
- Digital Marketing FAQ's
- Digital Marketing Do's and Don'ts
- Digital Marketing Downloads
- Marketing Action Plan Template